I share a lot of photos of my daughter. A lot. And while I do love shooting photos of her because she’s gorgeous, I promise that’s not the only reason I do it. I take hundreds of photos of her every week because she is a brand rep.
If you’re not familiar with the term, a brand rep is a person who represents your brand online by providing high-quality photos wearing or using your products and sharing them with their own followers.
If you are a business owner who is struggling to get high-quality photos of your products, keep reading.
I got Juliza started brand repping about a year ago, and it is very different from the blogging model I was used to. In my previous interactions with brands, unless we had an agreement beforehand or they contracted and paid me, there was never a guarantee that I would post about any products they sent to me. They were taking a chance in hopes that I would, like many brands and businesses do with influencers, or they’d just pay for the privilege if they wanted guaranteed exposure.
Many small businesses can’t afford to send free products to influencers in hopes of getting a social media or blog post in return, or they’re not willing to take that risk. Brand repping removes much of that risk.
How Does Brand Repping Work
Instead of randomly sending product to influencers, brand repping allows brands to form a relationship with a rep, or even a team of reps. And when a rep takes on the responsibility of working with a brand and signs on as an official part of the team, we are promising to uphold our end of the bargain:
Reps get free or steeply discounted products in exchange for high-quality photos of those products in use, and help promoting the brand.
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Before million dollar brands come here thinking that you can get free photos out of folks by employing this model, please understand that the reason this works without a lot of friction is that we are working with small brands. We want to help the small shop community succeed, which is why we are willing to exchange photos for no promise of payment.
If you can afford to pay influencers to work with you, you absolutely should reward them for their time and effort.
How to Get Started
Working with brand reps isn’t rocket science, but there is a right way to approach it. The first thing you should do is head over to Instagram. This is where the majority of the brand rep community lives, and it is the best place to find reps to work with your brand, as you can easily see from their feeds whether their photography style fits your needs.
Start by searching hashtags for reps:
#brandrep | #brandreppin | #brandrepsearch | #repsearch
Need a step-by-step guide?
I’ve got you covered. I took the time to write a comprehensive eBook guide for small shops and brands who are looking to work with brand reps to get amazing photos that will help you grow. And it’s a steal compared to the hundreds or even thousands of dollars you’d spend hiring a photographer.
For just $19.95, you get:
- A breakdown of all the tiers of brand repping, and why all reps are not made equal
- A step-by-step guide to hosting a rep search, so reps will come to you
- Details on several other ways to find reps, if you don’t want to do a search
- Guidance on picking a team that will help you grow
- A guide to writing a rep contract, including a sample contract
This is an introductory price that is only available for a limited time! Compare that to $100+ or even $1000+ to hire a photographer.
Still need convincing?
Take another look at the photos in this blog post. I shot every single one for my daughter’s role as a brand rep. The brands represented get to use these amazing photos on their social media pages and websites to help sell their products. There are tons of other reps out there with similar or better photography skills.
The photo above recently went viral, and as a result, the brand received tons of interest in her clothing and new conversions.
If you are struggling to get sales for your small brand because your photos are less than stellar, building a team of brand reps is a great way to get amazing images for a low cost. What are you waiting for?