Since the moment I became a Walmart Mom in October of 2008, I have been asking for more organic food options in their stores, mostly because I know that greener products at Walmart tend to be more affordable than everywhere else. So every time a new option is added, I celebrate it.
This time, that option is Wild Oats. The brand has been around since 1987, but they’re coming to Walmart with more affordable prices so they’ll be accessible to even more consumers. Wild Oats Marketplace Organic™ products are USDA certified organic. This line includes canned vegetables at just $.88 (Nice!) to a wide range of spices, from paprika to curry powder and ground cinnamon starting at $2.48. These organic items represent nearly 90 percent of the Wild Oats offering, but the other items are still made from simple ingredients.
In fact, the company has a list of 125 questionable ingredients that you will never find in their products, including antibiotics, nitrates, artificial colors and flavors, MSG and a ton of other nasties you’ve probably never heard of, but still want to avoid eating.
The price point is really the key here. I am among those consumers who is used to paying more for organic food, but I still wish I didn’t have to. And that pricing is what really keeps a lot of people from even attempting to buy organic options. So just how affordable are these products? Here are a few comparisons:
The assortment will vary by store, but with nearly 100 total products from Wild Oats being added, most stores will likely have a decent selection to choose from. And of course, we always want more organic produce, because I think we could all stand to eat more fresh fruits and veggies, sans pesticides. In addition to growing its selection of organic packaged foods, Walmart is also expanding organic options in other categories, including yogurt, produce, deli and bakery.
I don’t know about you, but I can think of a ton of products in my pantry that are likely to be replaced by Wild Oats. Organic food without the markup? That’s what I’m talking about.
Learn more about Wild Oats at Walmart.
DISCLOSURE: As a participant in the Walmart Moms Program, I’ve received compensation for my time and efforts in creating this post. All thoughts and opinions are my own.