It’s no secret that more and more consumers are prioritizing sustainability and eco-friendliness with many of their purchases. From furniture to apparel and accessories, there’s seemingly a more sustainable solution to just about everything — including watches. Watches haven’t always been associated with eco-friendliness and sustainability, but many manufacturers are following the demand by emphasizing responsible sourcing in their products. If you want to take the next step and invest in an eco-friendly watch yourself, it’s important to know just how to get started. Here’s a quick guide to help you purchase an eco-friendly watch.
Go ‘Green’ With Gold
Gold and sustainability haven’t always gone hand-in-hand, but thanks to an initiative created by the Alliance For Responsible Mining (ARM) called the Fairmined Standard, anyone can make sure the watch they purchase is created using responsibly-mined gold. Keep in mind that when it comes to buying a gold watch, you have a few different options: a “gold-filled” watch has a thin sheet of gold (normally at least 20 microns thick) which is bonded to one or both sides of a base metal and is typically a more affordable alternative than a completely gold watch. But regardless of the amount of gold you’re after, making sure it’s responsibly sourced is one of the most eco-friendly and sustainably steps you can take — and it starts with the Fairmined Standard.
“Fairmined is an assurance label that certifies gold from empowered responsible artisanal and small-scale mining organizations. It transforms mining into an active force for good, ensuring social development and environmental protection, providing everyone with a source of gold to be proud of…Thanks to the Fairmined Standard, anyone who buys gold and associated precious metals can support responsibly managed community mines,” says Fairmined.org.
Skip The Plastics
Plastics are present in a surprising number of watches, mostly because they provide durability and assist in waterproofing. High-end plastic watches can actually appear almost metal-like and are usually much more affordable. However, today the world makes and consumes about 600 billion pounds of plastic yearly, and the market is still growing about 5% a year. Plastic is the material most associated with convenience, and often, disposability. Though a plastic watch may appear sleek and strong, metal watches typically have less wear and tear. Wood watches, however, are increasing in popularity as a unique and eco-friendly option as well — especially those that are solar powered, like WeWOOD watches. Do your research carefully before committing to a watch material.
Consider The Brand
Finally, it’s important to find a watch brand whose eco-friendly values align closely with yours. On average, consumers are exposed to 3,000 ads and promotional messages every day, and while most brands unfortunately haven’t yet prioritized sustainability, the ones that have will make it loud and clear. Some are so passionate to the cause that they take action with every sale. For example, previously mentioned watch brand WeWOOD has been partnered with environmental organization American Forests for years and committed to planting one tree for every watch sold.
Ultimately, understanding the small steps you can take to ensure responsibly-sourced materials and sustainable brands is the key to prioritizing eco-friendliness with your watch and accessory purchases.