I’ve been writing about green living and sustainability for so long that it’s almost second nature now. The conscious actions that my family and I have adopted during the last 5 years or so have become family habits that now feel effortless. I realize, however, that not every family or every company is there yet. While I wish every company would immediately drop potentially toxic ingredients and manufacturing processes from their products, I’m enough of a realist to understand that this isn’t going to happen overnight. And I’m all about small steps toward a larger goal.
Unilever is taking steps toward making not just the company more sustainable, but the lives of the consumers who purchase their products as well.
I wrote a few weeks ago about their Cross Off Hunger program, in conjunction with Feeding America. Unilever is committed to donating more than two million meals to families in need with Feeding America and every item on your shopping list counts. Show your support by adding Unilever brands to your cart next time you shop. Together we can help to Cross Off Hunger.
I purchased a variety of Unilever products on a recent shopping trip, in part because I buy them all the time, but it also felt good to know that my dollars were helping a good cause. I bought Axe deodorant for my stepson, who loves the stuff; Q-Tips, because we always need them and recently ran out; Country Crock Spread with Calcium, which we buy all the time because stick butter is pretty difficult to spread on bread; Ragu & Barilla pasta sauce, both staples in our pantry; Lipton Green Tea, because we love tea; and Breyers ice cream. Do I really need to explain that last one?
However, Unilever is pushing sustainability in many other ways. They are helping to deliver health and hygiene products to more than 1 billion people and delivering clean, safe drinking water to more than 500 million. They’re looking to reduce greenhouse gas production created by their products by 50%, as well as reducing by half the amount of water required by consumers to use their products and the amount of waste created by their products. Finally, they’re looking to work with smaller farms to help deliver a sustainable livelihood to many more people. In essence, their goal is making life better for all of us, one small change at a time.
Is it a perfect plan toward sustainability? In my opinion, no, but they’re working toward the greater good. And I can respect that.
Tonight, I’m just making a great dinner for my family with these products that we always buy. Both Ragu and Barilla pasta sauces went into my famous (well, not really) baked ziti and ground turkey meat sauce. And I’m resting happy in the knowledge that the meal I’m giving my family is helping other families eat, too.
DISCLOSURE: I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™ and Unilever #CBias #SocialFabric. As usual, all opinions are my own.