American Girl, Your Slave Doll is a Big, Fat, Offensive FAIL

For about 2 months, my daughter has been begging for an American Girl doll. Knowing that they’re pretty expensive, I pushed the request to the back of my mind, thinking I’d put it under the Christmas tree as her “big” gift. Still, yesterday, I decided to go to the American Girl site to see just how much it would set me back and which doll I might get for my daughter.

I just knew that, in this day and age, there would have to be at least one or two dolls that look like my daughter and other little girls like her: smooth chocolate skin, beautiful features, etc.

So imagine my surprise and disgust when I discover this:

Yes. That is a black American Girl doll. Who is a slave. Wait. An “escaping” slave.

The headline of this post is so obvious that it should go without saying. But apparently, in some circles, it’s not entirely obvious that a slave doll wouldn’t be a good idea. So let me say it, in no uncertain terms.

A slave doll offensive. A slave doll is a bad idea!

Let me give this some context. This doll is part of the company’s historical character collection, which also features “resourceful”, “patriotic” and “optimistic” dolls of other races set in stories from centuries and decades past. And as I recently learned, Abby is not new. In fact, she has been on American Girl’s shelves for many years.

Here’s the problem. Of all the potential situations in which they could have set an African American doll in history, slavery was the best they could come up with? She couldn’t have been the daughter of someone like Elizabeth Jennings Graham, a black teacher in the 1800s who also won a civil rights case after she stood up for herself when being forced off a streetcar? An aspiring artist or poet during the Harlem Renaissance? Or for heavens sake, a child witnessing history being made during the Civil Rights movement? I could think of at least a dozen other possibilities off the top of my head with a more positive tone than the one the company chose.

I would sincerely like an explanation. Were there no objections to this doll throughout the planning and production processes?

Say what you want about the historical reality of slavery, because we all know it happened. However, there are plenty of other ways in which my daughter will learn about the atrocities committed against people who look like her in this nation’s past. She’ll have a lifetime to learn about the prejudice, racism and white privilege that are still present today. I don’t need her learning that lesson from a doll that is supposed to be a treasured toy that teaches her about friendship and resilience. That lesson is tough to swallow when it comes in such a sad package.

In fairness, they do have another black doll. Cecile, from New Orleans, who is not a slave and, from the literature on their website, who tries to help others in need. Because of this other doll, there will be some people who say I shouldn’t be upset when I could just buy that one. Well, simply put, I can’t imagine why I’d want to spend my money with a company that thinks a slave doll is not just OK, but a good enough idea to sell under the guise of a sickly sweet story about how she learned “freedom isn’t always fair.”

You have failed, American Girl, and it will take a hell of a lot more than a half-assed apology via a press release before you’ll ever get me spend my money on any of your dolls.

No matter how long she’s been around, it’s high time you take Addy off the shelves and invest in sensitivity training for your employees and executives. Little black girls deserve better.

12 responses
  • Lisa Sharp October 26, 2012 at 2:49 pm

    This is a very interesting post. I had an American Girl doll as a kid and loved it. I got mine when they were just starting out and only had like 5 dolls I believe. I had the blonde Swedish doll but Abby was one of the ones they had. I had all of the books from all of the dolls, including Abby’s. I can’t remember the story that well to be honest.

    Though as a kid I was happy they had a doll with glasses and an African American doll, as those weren’t common and I thought it was nice. But I never thought about it like you pointed out. I am white, and have blonde hair, and blue eyes, though I am Native American (the Native American doll came out later than when I got mine) I don’t have to deal with direct racism or systemic racism, so I know I can’t understand fully and after reading this I do see what you are saying 100%.

    I doubt they will remove her as she is one of the first dolls but maybe they could make some changes to make it more sensitive? This is not an area I feel like I can have the answers for and feel badly that it has likely been hurtful to a lot of people. Thank you so much for writing this, I like to be able to see things like this in different lights.
    Lisa Sharp´s last [type] ..The Issue Missing from the Debates

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    • jennae October 26, 2012 at 3:27 pm

      Lisa, I just learned that she’s been around for a long time, and that really hurt my heart. I sincerely wonder how the company has gotten away with it for so long. I didn’t grow up with American Girl dolls, but I can’t imagine my mother would’ve been OK with giving me a doll that was a slave, no matter how pretty the picture they tried to paint with her story. It really hurts my heart that after all these years of being on the shelf when I’m sure others have complained, I have to spend hours explaining to my 7-year-old kid why we won’t be buying an American Girl.

      Thanks so much for reading and for taking the time to see it from my perspective!

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  • Alex October 26, 2012 at 6:39 pm

    I had an Addy doll as a child and ALL of her books and other accessories. She was my favorite. I loved that she had skin and hair like mine and her books were so interesting to me as a child. I grew up in a home where my family was very honest about prejudice and racism I would face outside of my home and Addy served as a great tool for me to learn about it. What I remember most was being shocked to learn that other black ppl will discriminate as well (Addy’s relationship with a classmate named Harriette who proudly proclaimed she wasn’t a descendant of slaves). I don’t think it’s ever too early for children to learn this part of American history. While I never liked that Addy was the only option for me, that issue has been resolved, partially.

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    • jennae October 29, 2012 at 3:24 pm

      Alex, I’m glad that you had a great experience with Addy, but I still take issue with the fact that American Girl is essentially forcing a heavy conversation with a child about slavery because they were too lazy and culturally blind to come up with a less stereotypical depiction of African Americans in history. Our household is also very open about slavery and prejudice, but that doesn’t mean every toy maker should use the “lesson” as an excuse to be completely dismissive of other black contributions to history.

      I suppose if someone had given my daughter the doll without my knowledge of the story, I’d live with it and figure out how to make it a teaching moment. However, given the choice, I’d rather teach my child about slavery on my own terms. Not wrapped in a cookie-cutter story that doesn’t paint a very accurate picture.

      And speaking of hair, it’s hilarious to me that a slave doll has silky straight hair. In the 1800s? Really?

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  • Justin S. October 26, 2012 at 11:56 pm

    With all due respect, I don’t think this doll is such a bad idea. Children don’t like school so learning about slavery from school may not always have the profound effect on them as we’d like it to (especially the children who aren’t of color, they might care so much less). But learning about it through the medium of a doll (which children play with and use their imaginations with), it’s possible for the child to envision the doll’s tribulations as they are playing with it. Perhaps this can build better empathy because the story that unfolds (in the eyes of the child) is not a boring story about a slave from hundreds of years ago, but is rather a story about a cherished friend that the child adores (or even the child themselves as they may put themselves into the story as the doll). Does this makes sense? This is just an opinion, of course.

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    • jennae October 29, 2012 at 3:36 pm

      Justin, thanks for taking the time to comment, but that’s a sweeping generalization, isn’t it? “Children don’t like school?” Really? My daughter happens to love school, in part because we make learning a priority at home as well. And we do teach her about slavery, on our own terms. Not just what’s in the history books at school or what sickly sweet doll stories would lead her to believe.

      Frankly, I’m sick of the assumption on the part of toymakers that the “only” way black children — or ANY children, for that matter — would learn about the atrocity of slavery is through a toy. If they’re so insistent on providing a lesson in historical accuracy with the dolls, why aren’t there white dolls who are slave masters’ daughters? Couldn’t that be a teaching tool too? Why aren’t there Jewish Holocaust dolls? Why isn’t the Native American doll set on the Trail of Tears? Because those choices would be offensive, right? But somehow, a slave doll was OK? Sorry. Not buying it.

      This “teaching tool” excuse is getting old. I can teach my daughter plenty about slavery without having to use a toy that glamorizes our history and makes it look a whole lot more shiny and desirable than it really was. Plus, quite frankly, I would be surprised if more than a few non-white parents bought this doll for their child. And I’m afraid that even if they did, any potential lesson would be lost, because this doll and her stories make slavery look like a a fairy tale rather than the horror that it was.

      The bottom line is that they could have chosen ANY other era. ANY other story that also could have had educational value. But somehow they were comfortable with the idea of a slave doll because they convinced themselves there was a lesson to be taught. Forgive my language, but I call bullshit on that.

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  • Regal Realness October 29, 2012 at 12:34 pm

    WOW! I had this doll as a child, and I never thought of it this way. Awesome points…why couldn’t Addy be set in a different time period…now you have me wondering?

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    • jennae October 29, 2012 at 3:40 pm

      Exactly! That’s all I’m saying. Of all the potential eras, potential lessons and choices they could have made, let’s be real: Their own stereotypes led them to choose slavery.

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      • Stephanie December 26, 2012 at 8:21 pm

        Well, Addy was my daughter’s first AG doll. She has since added 4 more to her collection; which includes the Native American doll and Cecille who is from New Orleans. I have become a huge fan of the historical dolls because of the stories that bring the dolls to life. I have not completed Addy’s story so I can’t really form an opinion,but I don’t feel that the company should pull her from their shelves. I wholeheartedly agree with you that AG could have chosen a different period in history to develop an African-American doll, but remember these dolls are from different periods of American history & as bleak & cruel as slavery was, it is a part of American history. I would very much appreciate if AG would add an African-American doll that tells the story about the civil war period that includes the emancipation proclamation. I would be first in line to buy that doll. Just my two cents!

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        • Stephanie December 26, 2012 at 8:32 pm

          I agree that pressure should be placed on the company to alter the start of Addy’s story so it does not begin from a run away slaves point of view, but from a little girl who is free!

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  • Sherrice May 8, 2013 at 1:17 pm

    I think that the point was missed in the whole thing. I personally never heard of the Doll until now. But after reading the capture and I will quote “she learned that freedom isnt always fair” You see white people are sometimes called fair skinned people. So I love the doll as freedom is not just for fair skinned people we dark skinned people are free also. I mean that is my understanding of it.

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    • jennae May 9, 2013 at 10:30 am

      Sherrice, you are absolutely entitled to your interpretation of it. Personally, I don’t take offense to the language so much as the whole concept. It just pisses me off that American Girl felt comfortable with their decision to create a slave doll — even an escaping slave — as if slavery is the only compelling period in African American history.

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